Cookie & Tracking Technology Policy
Last Updated: January 2026
1. Introduction
At 971 Play, we believe in a transparent and personalized gaming experience. This policy explains how we utilize cookies, web beacons, and local storage to optimize our platform’s performance, ensure your account security, and tailor our services to your preferences.
By using 971play.ae, you consent to the use of these technologies as outlined below. You can manage your preferences at any time via our Consent Manager or your browser settings.
2. Understanding Cookies
2.1 What are Cookies?
Cookies are small, secure text files downloaded to your device (computer, smartphone, or tablet) when you visit our site. They act as a “memory” for the website, allowing us to recognize your device and remember your settings (like language and login status) across different sessions.
2.2 Why We Use Them
We deploy these technologies for four primary reasons:
- Essential Functionality: To keep you logged in and process secure transactions.
- Experience Enhancement: To remember your preferred currency and display settings.
- Performance Analytics: To understand how users interact with our games so we can improve them.
- Targeted Marketing: To show you bonuses and promotions that actually match your playing style.
3. Categories of Cookies We Use
We classify our cookies to give you granular control over your privacy:
3.1 Strictly Necessary Cookies
- Purpose: Essential for the website to function. This includes session management, security protocols, and fraud prevention.
- Control: These cannot be disabled as the site cannot operate without them.
- Legal Basis: Contractual Necessity & Legitimate Interest.
3.2 Performance & Analytics Cookies
- Purpose: These help us gather anonymous data on which games are popular and where we might have technical glitches. We use tools like Google Analytics to aggregate this data.
- Legal Basis: Explicit Consent.
3.3 Functional Cookies
- Purpose: These remember your “Remember Me” login details, your language (e.g., English or Arabic), and your preferred odds format.
- Legal Basis: Explicit Consent.
3.4 Targeting & Advertising Cookies
- Purpose: Used to deliver relevant ads and limit how many times you see the same promotion. These cookies may share pseudonymized data with third-party networks like Facebook or Google.
- Legal Basis: Explicit Consent.
4. Advanced Tracking Technologies
Beyond standard cookies, 971 Play may utilize:
- Web Beacons (Pixels): Tiny transparent images used in our emails to see if they were opened, helping us refine our communication.
- Local Storage (HTML5): Used to store larger amounts of data locally on your browser to speed up game loading times and preserve your “Application State” (e.g., where you left off in a game).
5. First-Party vs. Third-Party
- First-Party: Placed directly by 971play.ae. We control this data entirely.
- Third-Party: Placed by partners (like payment gateways or analytics providers). Their use of data is governed by their own respective privacy policies.
6. How to Control Your Privacy
You are in the driver’s seat. Here is how you can manage your data:
6.1 Our Consent Manager
When you first visit us, a banner allows you to Accept All or Customize Settings. You can reset these preferences at any time by clicking the “Cookie Settings” link in our website footer.
6.2 Browser Level Control
You can also restrict cookies through your browser:
- Chrome: Settings > Privacy and security > Site Settings > Cookies.
- Safari: Preferences > Privacy > Prevent cross-site tracking.
- Firefox: Settings > Privacy & Security > Enhanced Tracking Protection.
7. Third-Party Partner Disclosure
We work with industry leaders to ensure a premium experience. Key partners include:
- Analytics: Google Analytics (Opt-out here).
- Payments: Secure gateways (Visa, Mastercard, Neteller) that use cookies for transaction integrity.
8. Data Protection & Security
We treat cookie data with the same “Bank-Grade” security as your personal details. Any data collected via cookies is encrypted and stored according to our Privacy Policy.
Contact Us
For questions regarding our use of cookies, please contact: Email: [email protected] Live Support: Available 24/7